| 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | |
| Outboard Boats | ||||||
| Total Units Sold | 200,000 | 213,700 | 230,200 | 241,200 | 217,800 | 212,000 |
| Retail Value | $1,421,400,000 | $1,596,412,200 | $1,984,328,300 | $2,306,577,000 | $2,195,859,600 | $2,280,908,000 |
| Average Unit Cost | $7,107 | $7,470 | $8,620 | $9,188 | $10,144 | $11,495 |
| Outboard Engines | ||||||
| Total Units Sold | 302,000 | 314,000 | 331,900 | 348,700 | 299,100 | 302,100 |
| Retail Value | $2,006,186,000 | $2,155,610,000 | $2,602,096,000 | $2,901,881,400 | $2,411,045,100 | $2,478,838,900 |
| Average Unit Cost | $6,643 | $6,865 | $7,840 | $8,322 | $8,061 | $8,205 |
| Boat Trailers | ||||||
| Total Units Sold | 181,000 | 174,000 | 168,000 | 158,500 | 135,900 | 141,200 |
| Retail Value | $190,050,000 | $189,660,000 | $190,008,000 | $184,494,000 | $181,698,300 | $200,645,200 |
| Average Unit Cost | $1,050 | $1,090 | $1,131 | $1,164 | $1,337 | $1,421 |
| Inboard Boats-Ski/Wakeboard Boats | ||||||
| Total Units Sold | 6,100 | 10,900 | 12,100 | 13,600 | 11,100 | 10,500 |
| Retail Value | $136,408,200 | $253,348,700 | $308,429,000 | $366,438,400 | $352,569,300 | $398,811,000 |
| Average Unit Cost | $22,362 | $23,243 | $25,490 | $26,944 | $31,763 | $37,982 |
| Inboard Boats-Cruisers | ||||||
| Total Units Sold | 6,300 | 6,700 | 7,000 | 10,300 | 10,800 | 11,800 |
| Retail Value | $1,669,103,100 | $1,704,245,500 | $1,799,420,000 | $2,925,756,200 | $3,758,475,600 | $4,336,559,000 |
| Average Unit Cost | $264,937 | $254,365 | $257,060 | $284,054 | $348,007 | $367,505 |
| Sterndrive Boats | ||||||
| Total Units Sold | 78,800 | 77,700 | 79,600 | 78,400 | 72,000 | 69,300 |
| Retail Value | $1,771,360,300 | $1,854,013,600 | $2,059,394,900 | $2,244,908,400 | $2,217,723,000 | $2,192,231,300 |
| Average Unit Cost | $22,479 | $23,861 | $25,872 | $28,634 | $30,802 | $31,634 |
| Canoes | ||||||
| Total Units Sold | 103,600 | 107,800 | 121,000 | 111,800 | 105,800 | 100,000 |
| Retail Value | $61,124,000 | $64,033,200 | $67,034,000 | $64,508,600 | $57,449,400 | $56,900,000 |
| Average Unit Cost | $590 | $594 | $554 | $577 | $543 | $569 |
| Kayaks | ||||||
| Total Units Sold | N/A | N/A | N/A | N/A | 357,100 | 340,300 |
| Retail Value | N/A | N/A | N/A | N/A | $176,764,500 | $157,558,900 |
| Average Unit Cost | N/A | N/A | N/A | N/A | $495 | $463 |
| Inflatables | ||||||
| Total Units Sold | N/A | N/A | N/A | N/A | N/A | - |
| Retail Value | N/A | N/A | N/A | N/A | N/A | $- |
| Average Unit Cost | N/A | N/A | N/A | N/A | N/A | $- |
| Personal Water Craft | ||||||
| Total Units Sold | 176,000 | 130,000 | 106,000 | 92,000 | 80,900 | 79,300 |
| Retail Value | $1,135,904,000 | $868,530,000 | $771,044,000 | $720,176,000 | $641,456,100 | $697,681,400 |
| Average Unit Cost | $6,454 | $6,681 | $7,274 | $7,828 | $7,929 | $8,798 |
| Jet Boats | ||||||
| Total Units Sold | 11,700 | 10,100 | 7,800 | 7,000 | 6,200 | 5,100 |
| Retail Value | $144,389,700 | $167,033,800 | $132,678,000 | $123,641,000 | $118,692,800 | $107,997,600 |
| Average Unit Cost | $12,341 | $16,538 | $17,010 | $17,663 | $19,144 | $21,176 |
| Houseboats | ||||||
| Total Units Sold | ||||||
| Retail Value | ||||||
| Average Unit Cost | ||||||
| Sailboats | ||||||
| Total Units Sold | 10,500 | 14,500 | 18,850 | 22,500 | 18,600 | 15,800 |
| Retail Value | N/A | N/A | N/A | $760,622,900 | $638,640,300 | $567,782,400 |
| Average Unit Cost | N/A | N/A | N/A | $33,805 | $34,336 | $35,936 |
| 2003 | 2004 | 2005 | 2006 | 2007 | |
| Outboard Boats | |||||
| Total Units Sold | 207,100 | 216,600 | 213,300 | 204,200 | 188,700 |
| Retail Value | $2,742,825,960 | $2,867,571,600 | $3,200,861,700 | $3,215,742,200 | $3,358,540,400 |
| Average Unit Cost | $13,244 | $13,239 | $15,006 | $15,748 | $17,798 |
| Outboard Engines | |||||
| Total Units Sold | 305,400 | 315,300 | 312,000 | 301,700 | 275,500 |
| Retail Value | $2,554,533,600 | $2,879,002,858 | $3,154,904,900 | $3,255,410,900 | $2,689,037,900 |
| Average Unit Cost | $8,365 | $9,131 | $10,112 | $10,790 | $9,761 |
| Boat Trailers | |||||
| Total Units Sold | 130,600 | 133,400 | 134,100 | 130,900 | 126,200 |
| Retail Value | $202,012,100 | $228,037,400 | $247,548,600 | $295,874,800 | $232,088,000 |
| Average Unit Cost | $1,547 | $1,709 | $1,846 | $2,260 | $1,839 |
| Inboard Boats-Ski/Wakeboard Boats | |||||
| Total Units Sold | 11,100 | 11,600 | 12,600 | 13,100 | 12,000 |
| Retail Value | $403,285,200 | $435,377,200 | $507,742,200 | $568,357,200 | $566,804,600 |
| Average Unit Cost | $36,332 | $37,533 | $40,297 | $43,386 | $47,234 |
| Inboard Boats-Cruisers | |||||
| Total Units Sold | 8,100 | 8,600 | 7,800 | 6,900 | 6,200 |
| Retail Value | $3,019,923,000 | $3,334,830,600 | $3,118,557,000 | $3,069,614,900 | $2,888,122,600 |
| Average Unit Cost | $372,830 | $387,771 | $399,815 | $444,872 | $465,826 |
| Sterndrive Boats | |||||
| Total Units Sold | 69,200 | 71,100 | 72,300 | 67,700 | 60,400 |
| Retail Value | $2,221,115,600 | $2,368,085,700 | $2,573,331,420 | $2,724,065,700 | $2,671,928,300 |
| Average Unit Cost | $32,097 | $33,306 | $35,592 | $40,237 | $44,237 |
| Canoes | |||||
| Total Units Sold | 86,700 | 93,900 | 77,200 | 99,900 | 99,600 |
| Retail Value | $49,679,100 | $56,809,500 | $48,404,400 | $58,461,900 | $55,078,800 |
| Average Unit Cost | $573 | $605 | $627 | $585 | $553 |
| Kayaks | |||||
| Total Units Sold | 324,000 | 337,300 | 349,400 | 393,400 | 346,600 |
| Retail Value | $150,984,000 | $159,542,900 | $167,013,200 | $195,645,000 | $184,044,600 |
| Average Unit Cost | $466 | $473 | $478 | $497 | $531 |
| Inflatables | |||||
| Total Units Sold | 30,500 | 31,600 | 30,100 | 25,100 | 29,400 |
| Retail Value | $67,435,500 | $64,685,200 | $57,551,200 | $48,229,600 | $117,961,200 |
| Average Unit Cost | $2,211 | $2,047 | $1,912 | $1,921 | $4,012 |
| Personal Water Craft | |||||
| Total Units Sold | 80,600 | 79,500 | 80,200 | 82,200 | 79900 |
| Retail Value | $716,501,800 | $733,454,700 | $761,531,000 | $792,079,200 | $793,460,800 |
| Average Unit Cost | $8,890 | $9,226 | $9,495 | $9,636 | $9,931 |
| Jet Boats | |||||
| Total Units Sold | 5,600 | 5,600 | 6,700 | 6,200 | 6800 |
| Retail Value | $115,268,200 | $130,368,000 | $168,223,600 | $151,549,100 | $188,928,300 |
| Average Unit Cost | $20,584 | $23,280 | $25,108 | $24,443 | $27,784 |
| Houseboats | |||||
| Total Units Sold | 550 | 450 | 530 | 420 | |
| Retail Value | N/A | $324,094,500 | $415,473,200 | $197,439,100 | |
| Average Unit Cost | N/A | $720,209 | $783,912 | $470,093 | |
| Sailboats | |||||
| Total Units Sold | 15,000 | 14,300 | 14,400 | 12,900 | 11,800 |
| Retail Value | $539,744,700 | $603,381,900 | $646,928,417 | $652,186,900 | $716,350,100 |
| Average Unit Cost | $35,983 | $42,195 | $44,926 | $50,557 | $60,708 |
Figures Courtesy of NMMA