Mad Mariner is the only boating magazine designed specifically to serve online readers, and it offers a fresh experience to advertisers who want to extend their reach. Whether you are burnishing the brand, showcasing new products, or hunting for clicks and sales, Mad Mariner provides meaningful online advertising at a moderate price.

Mad Mariner can put you in direct contact with some of the most enthusiastic boaters in the marketplace, readers who are hungry for information and chose Mad Mariner as the source. Our site draws roughly 100,000 unique visitors who view more than 375,000 pages each month.* We anticipate more than 1 million unique visitors and more than 4.5 million pageviews in 2008.

Mad Mariner readers are primarily boat owners, who are split evenly between power and sail. The majority have six-figure annual incomes**, and a deep interest in marine electronics, boating education, seamanship, navigation and do-it-yourself projects. Many plan to buy a boat. Most are preparing for extended cruising.

Mad Mariner interacts with readers in a variety of important ways that go far beyond our website. Our video game, The Docking Game, has its own loyal base. Our Facebook page has hundreds of fans, allowing us to reach young boaters. Our weekly newsletter goes out to thousands of people, most of whom read it at work.

Mad Mariner's stories frequently go viral on sites like Digg.com, Reddit.com and StumbleUpon.com, where they are seen by tens of thousands of mainstream readers (often in a single day!) Similarly, all Mad Mariner content is syndicated, through RSS feeds and Mad Mariner News Boxes, which insures that we reach new segments of the boating community.

Partnerships are another way we continue to expand and present content in new ways. For example, we provide a custom news feed to BoatU.S. members on the Association's well-known website. Through our partnership with TheBoaters TV, we offer readers three video podcasts each week, including the Mad Mariner Report, a weekly video presentation based on one of our exclusive stories.

When you advertise with Mad Mariner, we put all of these channels to work for you.

Mad Mariner makes it easy to reach these readers because advertising on the site is simple. Ad sizes conform to industry standards used by the Interactive Advertising Bureau. Pricing is intuitive, allowing you to pay a flat monthly fee. Analytics are easy—just log in and see a full battery of statistics on your campaign. Deadlines too are painless – we require just one day’s notice – and our staff is happy to do standard production work at no extra charge. Want to convert your print ad, PDF or logo into an online campaign? We’ll do it for you.

For more detailed information, read on.

PRICING

Mad Mariner offers a simple pricing structure: a flat monthly rate with discounts for longer contracts. For more information, please download our rate card, benefits sheet, and reader survey, then call to speak to a representative.

PURCHASING

To initiate an order, simply click here, to fill out a form and transmit your advertisement via email.

To contact a Mad Mariner sales representative, call 888-256-5011 or send email to advertising@madmariner.com between the hours of 9 a.m. PST and 8 p.m. EST. Media kits can be mailed or emailed upon request.

SIZING

Advertisements on Mad Mariner conform to industry standards set by the Interactive Advertising Bureau, though unique sizes are available on a custom basis. The standard sizes available are as follows:

PLACEMENT

Advertisements on Mad Mariner are rotated throughout the day using a maximum rotation ratio of 1:4.

FORMATTING

Advertisers can submit camera-ready artwork as GIF, JPG, HTML or SWF (Flash) files. Please limit files to 50K or less. We recommend that advertisers supply ALT text, and that those submitting Flash files supply a GIF backup.

PRODUCTION

Mad Mariner is happy to accommodate standard production work at no charge to you. This includes preparing print ads for online use, converting files and making minor aesthetic changes. Larger requests can be accommodated at the rate of $35 an hour.

REQUIREMENTS

Advertisers must sign Mad Mariner’s Advertising Agreement and agree to the company’s Advertising Policy, both of which can be reviewed and approved online.

ANALYTICS

Mad Mariner’s Advertising Server is powered by OpenAds, and a full range of traditional metrics are available to advertisers at all times. You will receive login information as soon as your advertisement is published, allowingyou to track impressions, clicks and many other data points on your own schedule.

DEADLINES

Camera-ready advertisements can be placed on the site 24 hours after receipt – and often much sooner.

CUSTOM WORK

Mad Mariner welcomes requests for custom work, including large ads, unique sizes, custom pages, special placement and other strategies to help you meet your advertising goals. Contact a representative to discuss ideas – and don’t be surprised when we say yes.

*Source: Mad Mariner Analytics, through 3/31/08

** Source: Mad Mariner Reader Survey of 121 respondents 1/20/08 to 1/27/08